The Aldi effect: how one discount supermarket transformed the way Britain shops

When Aldi arrived in Britain, Tesco and Sainsbury’s were sure they had nothing to worry about. Three decades later, they know better. By Xan Rice

Published at https://www.theguardian.com/business/2019/mar/05/long-read-aldi-discount-supermarket-changed-britain-shopping

Picture: Paul Foley, Aldi’s third employee in the UK and former chief executive. Photograph: Lisa Carpenter.

Full article PDF: The Guardian Aldi article