Our Team

Paul Foley

Paul Foley is the Founder and Managing Partner of Foley Retail Consulting in Europe. Paul is currently serving as the Board President at KONZUM Plus in Croatia and as a member of the Board at MERCATOR d.d. in Slovenia, VOLI in Montenegro and BIM in Turkey. Paul previously held Board positions at FORTENOVA in Croatia, MAGNIT in Russia, GIPPO in Belarus, AHT Cooling Systems in Austria, INVERTO AG in Germany, Iceland Foods UK (overseeing international expansion from 2012 to 2014) and at EKO Holdings in Poland.

The main bulk of his career was 23 years at Aldi Süd, a privately held, German-headquartered global retailer, with operations in 10 countries covering Europe, US and Australia ending in 2012. During his tenure, Paul served on Aldi Süd international management board. He was the CEO for the UK and Republic of Ireland from 1999 -2009 as well as identifying and implementing new business opportunities, including entry into new geographies (including Australia).

Paul started his career with Bejam Frozen Foods in 1974 and has over 40 years of experience in retail.

He is fluent in English, German and Bulgarian.



Peter Harrer

Peter Harrer is a Senior Consultant at Foley Retail Consulting. Peter graduated from the University of Vienna and holds a master’s degree in Communications and Political science and a degree in Marketing and Sales.

Peter is an expert for international marketing, category management and sales and has an especially rich experience with private label strategy and e-commerce.

Peter has over 20 years of personal experience in leading FMCG companies and has considerable know-how in advertising, strategic brand communication and key account management. During his highly successful engagement at Nestlé and Frisch & Frost Peter has been developing new product segments for a great variety of trade channels, cooperating intensely with mass market retail, B2B companies and HORECA. He has been responsible for partnerships with such renown companies as Walt Disney and General Mills. In the field of e-commerce Peter has recently developed a successful HORECA online platform.

Peter began his successful career at Nestlé Austria where he was holding key positions ranging from Marketing and Key Account Manager to Board Member. He was responsible for the introduction of the Nescafé coffee house concept into the European market.
After 15 years at Nestlé Peter moved as Marketing and Sales Director for international FMCG manufacturer Frisch & Frost, before becoming a consultant to the retail industry.

Peter is fluent in German and English.



Stefan Juhls

Stefan Juhls is a Senior Consultant at Foley Retail Consulting.

Stefan has more than 25 years international retail and FMCG experience in sales, buying, marketing, supply chain, category management and business development in Germany, Austria, Turkey, Russia and CEE. He spent 10 successful years at Coca-Cola (holding various Senior Key Account Management positions), 7 years at Metro AG (Board member Real,- Turkey, General Manager Metro Group Buying Russia & Turkey) and 6 years at Rewe Group (Board Member Eurobilla, Director Rewe International AG). As Chief Merchandising Officer at MTH Retail Group, Stefan was in charge of restructuring and repositioning the retail group.

Stefan is fluent in English and German.




Mario Zenaty

Mario Zenaty is a Senior Consultant at Foley Retail Consulting.

Mario has more than 20 years international (food) retail and FMCG management experience. He was International Marketing & Innovation Director at Kotànyi (the leading herbs and spices company in Austria, CEE and Russia), Chief Marketing Officer (CMO) at Julius Meinl International (a premium coffee and tea company operating in Austria, CEE, Russia and Middle East), Divisional Director International Marketing & Sales Development at OMV and Retail Operations & Marketing Manager at Procter & Gamble. Mario has strategic and operational business management experience in more than 15 countries and has successfully developed, adapted and implemented organisational structures as well as franchise concepts (OMV-VIVA).

Mario is fluent in German, English, French and Spanish.



Marcus Chipchase

Marcus Chipchase is a Senior Consultant at Foley Retail Consulting.

Marcus  has more than 35 years experience in top management in fashion, home and food retail. He spent 10 years at Marks & Spencer entering and setting up new geographies and managing new business units in Singapore, Malaysia and Jakarta.  During his 12 years as a Managing Director at Tesco, Marcus was responsible for the global retail strategy, including the initiation, set up and expansion of a successful Tesco fashion brand F&F. In his international experience at Tesco, Marcus was overseeing transformation processes, launching of new concepts and managing joint ventures in over 30 markets in Central & Eastern Europe and Asia.

Marcus is fluent in English.



Diana Foley

Diana Foley is the Commercial Director of Foley Retail Consulting.

Diana graduated from the Johannes Kepler University Linz with a Master’s degree in Economics.

Diana held international positions at export oriented FMCG manufacturing company Frisch&Frost, contributing as CEE Export Manager before joining Foley Retail Consulting. Previously at LKW Walter, a leading Austrian Transport Group, she held the position of SEE Traffic Manager.

Diana speaks German, English, Bulgarian, Russian, Czech and Croatian.





Elisa Georgieva

Elisa Georgieva supports the management with administrative tasks and is responsible for

background research for new projects. Furthermore, she is maintaining FRC’ webpage.


She is currently studying at the University of Vienna and two years ago she graduated from

the HTL Mödling, majoring in interior design.


Elisa Georgieva speaks German, English, Bulgarian and Spanish.




*) Works as an independent consultant