Peter Harrer Senior Consultant
Areas of expertise
- Marketing strategies
- Brand development
- Market analysis
- Online platforms
- Route to market expertise
- Loyalty programmes
Experience
- Marketing organization and budgeting
- Advertising strategies
- Sales and Key Account strategies
- Private label development
- Loyalty strategies
- Foodservice & Retail market knowledge
Peter has over 20 years of personal experience in leading FMCG companies and has considerable know-how in advertising, strategic brand communication and key account management. During his highly successful engagement at Nestlé and Frisch & Frost Peter has been developing new product segments for a great variety of trade channels, cooperating intensely with mass market retail, B2B companies and HORECA. He has been responsible for partnerships with such renown companies as Walt Disney and General Mills. In the field of e-commerce Peter has recently developed many successful online platforms.
Peter is an expert for international marketing, category management and sales and has an especially rich experience with private label strategy and e-commerce.
Peter began his successful career at Nestlé Austria where he was holding key positions ranging from Marketing and Key Account Manager to Board Member. He was responsible for the introduction of the Nescafé coffee house concept into the European market.
After 15 years at Nestlé Peter moved as Marketing and Sales Director for international FMCG manufacturer Frisch & Frost, before becoming a consultant to the retail industry.
Peter is fluent in German and English.