Mario Zenaty Senior Consultant
Areas of expertise
- Retail concept design and implementation
- Marketing strategy
- Sales and Key Account strategy
- PFS and forecourt retail strategy
- Route to market
- Coaching sales and marketing executives
Experience
- Category management
- Sales and key account experience
- Marketing strategies
- PFS development
- Hot beverage category knowledge
- New concept design and implementation
Mario has strategic and operational business management experience in more than 15 countries and has successfully developed, adapted and implemented organisational structures as well as franchise concepts (OMV-VIVA).
Mario is an expert for concept design and organization and commercial due diligence.
Mario has more than 20 years international (food) retail and FMCG management and production experience. He was International Marketing & Innovation Director at Kotànyi (the leading herbs and spices company in Austria, CEE and Russia), Chief Marketing Officer (CMO) at Julius Meinl International (a premium coffee and tea company operating in Austria, CEE, Russia and Middle East), Divisional Director International Marketing & Sales Development at OMV and Retail Operations & Marketing Manager at Procter & Gamble.
Mario is fluent in German, English, French and Spanish.