Foley Retail Consulting

Retail Marketing Services

Will additional promotions work cost effectively?
Do your consumers understand what your business stands for?

These are everyday questions for a retailer and the answers are sometimes elusive!

Retail marketing activities and spend should have a clear goal! It could be to create more in-store traffic, to drive customer basket spend or to create a certain image – whatever the goal, it needs to be identified upfront, otherwise you can waste a lot of money (FRC demonstrated to one client how it literally wasted 30% by delivering leaflets for children´s products to customers who lived in retirement homes!).

Foley Retail Consulting Retail Marketing Services

Marketeers must make effective use of communications to ensure existing customers are retained and new customers are won from competitors. The choices of promotional tactics are influenced by factors such as the competitive retail environment, the profit margin on sales, the budget available and of course the best way to reach a specific audience. The success of a retail marketing project is defined by calculating the additional sales achieved and gain in market share, compared to the cost of the marketing activity. Being able to make sense of this comparison of cost and activity is particularly important to ensure every marketing campaign is a learning process making sure future spend is effective.

Our retail marketing services are designed to increase your sales!

Following services are offered by FRC in the field of retail marketing services:

Foley Retail Consulting Retail most frequently requested project for marketing is the range of activities undertaken by a retailer to promote greater awareness of the brand and its products, in order to increase sales.

For more about our Retail Marketing Expertise, click here!

how can we help you?

We will get in touch with you shortly! 
We are also happy to arrange a telephone or VOIP call to better understand your needs.

“FRC were able to provide prompt and accurate services for our needs, their knowledge of global retailing is impressive”

Nat Roberts
Development Manager, The GPT Group

Looking for a First-Class Business Plan Consultant?