Private Label Development
You need a private label concept to enter the discounter’s world?
You need a private label development to optimise your production capacity?
Caused by the growth of the discounting in recent years throughout the world, manufacturers often face a dilemma of either developing the manufacturer’s brand or producing a private label product to be successful for a specific retailer.
The principle point generally is: if your product is relatively easy to copy, then expect a significant number of private label alternatives to be available for a retailer to choose from.
Even if the product itself is easy to copy, then your cost of sourcing and/or production becomes the critical point!
Due to our substantial retail knowledge and some of our partners coming from a food production background, we can support manufacturers in this key area of designing a way towards success.
If your product or product quality is difficult to copy, then generally it is wise to stay away from private label! Short-term rewards can sometimes look attractive, but we have the experience that thinking through a long-term perspective can be the right thing to do. FRC is strong in being heard in boardrooms, pointing out the advantages and risks of either staying firmly as a brand, or entering the world of private label manufacturing. We also can tell the story from the end consumer’s perspective and help manufacturers understand better the retailer and customers’ needs.