Foley Retail Consulting

Private Label Development

You need a private label concept to enter the discounter’s world?

You need a private label development to optimise your production capacity?

Caused by the growth of the discounting in recent years throughout the world, manufacturers often face a dilemma of either developing the manufacturer’s brand or producing a private label product to be successful for a specific retailer.

The principle point generally is: if your product is relatively easy to copy, then expect a significant number of private label alternatives to be available for a retailer to choose from. 

Foley Retail Consulting Private Label Development

Even if the product itself is easy to copy, then your cost of sourcing and/or production becomes the critical point! 

Due to our substantial retail knowledge and some of our partners coming from a food production background, we can support manufacturers in this key area of designing a way towards success. 
If your product or product quality is difficult to copy, then generally it is wise to stay away from private label! Short-term rewards can sometimes look attractive, but we have the experience that thinking through a long-term perspective can be the right thing to do. FRC is strong in being heard in boardrooms, pointing out the advantages and risks of either staying firmly as a brand, or entering the world of private label manufacturing. We also can tell the story from the end consumer’s perspective and help manufacturers understand better the retailer and customers’ needs. 

Foley Retail Consulting offers the following services: 

how can we help you?

We will get in touch with you shortly! 
We are also happy to arrange a telephone or VOIP call to better understand your needs.

“FRC were able to provide prompt and accurate services for our needs, their knowledge of global retailing is impressive”

Nat Roberts
Development Manager, The GPT Group

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