Paul Foley’s keynote for the Bord Bia’s Brand Forum
Play Video
Host: Bord Bia Ireland
Date: March 5th 2015, 16:30-21:30
Location: The Royal Hibernian Academy, Dublin, Ireland
Bord Bia’s Brand Forum works with Irish food and drink companies to develop and grow their brands. The Brand Forum provides quarterly events with expert brand speakers from the food & drink industry worldwide.
On the 5th of March 2015, Paul Foley held the keynote address for the Brand Forum on the topic of “Building Brand In an Own Label Environment”. He talked about the struggle for brands to compete in the current retail environment and discussed the obstacles and possible solutions.