FRC Supports the Opening of the 1st Grocery Discounter in Mongolia
Since January 2020 Foley Retail Consulting has supported the process of operational restructuring at Minii Delguur, one of Mongolia’s leading grocery retailers. The result is a new concept store under a new name – Minii Khemnelttei (In Englisch: “My Savings”).
Minii Khemnelttei is the first discounter store to open on the Mongolian market, prompting high interest and attendance by both the consumers, as well as the government officials in the country’s capital Ulaanbaatar.
The new format will focus on strong expansion in the upcoming years, with more than 20 new store openings planned by the end of 2021. Stores locations in this first phase will be centred within the Ger district that surrounds central Ulaanbaatar, making Minii Khemnelttei the first modern trade grocery retailer to enter the district and offer both contemporary shopping experience and new job opportunities for the local population.