Route-to-Market-Expertise für MarkenherstellerFoley Retail Consulting bietet Unterstützung für FMCG-Hersteller bei der Entwicklung ihrer Einzelhandelsstrategie, insbesondere im Hinblick auf ihre Positionierung bei verschiedenen Einzelhändlern oder Route-to-Market. Aufgrund unseres umfassenden Einzelhandelswissens sind wir in der Lage, Investoren in der Fertigungsindustrie eine andere Perspektive für ihre Vertriebs- und Marketingstrategie zu bieten und ihr Verständnis für die Einzelhändler zu verbessern. Bedürfnisse und Ziele.
This is a complete strategy from the products leaving the factory to their placement on the shelves or website pages of the retailer and finally in the customers? hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment. The result is usually a brand (re-) positioning strategy and a business plan for the brand development and sales performance.
The mixture of retail, FMCG sales and marketing past careers in our team, positions Foley Retail Consulting ideally for the execution of route-to-market projects which we have already successfully done for brands in Austria, throughout the Balkans and Russia.
