Eigenmarken ExpertiseFoley Retail Consulting offers support for retailers and FMCG manufacturers who are considering or already focused on Private label. Due to our significant retail knowledge we are able to provide a different perspective for your sales and marketing strategy and enhance their understanding of the customers’ needs and targets.
Bedingt durch das weltweite Wachstum des Discountings in den letzten Jahren stehen Hersteller von Fast Moving Consumer Goods (FMCG) häufig vor einer dilemma of either developing the manufacturer’s brand und Erweiterung ihres Portfolios durch neue Produktentwicklung (NPD), oder die Herstellung eines Handelsmarkenprodukts (PL). für einen bestimmten Händler.
Due to our vast retail knowledge we can support manufacturers in this decision, pointing out the advantages and risks of both routes and supporting them in understanding better the retailer and customers’ needs. We claim a special competence in the area of private labels, due to the operational experience of our team members with long term past careers in the retail discount industry, in particular with Aldi Süd.
The result for the FMCG manufacturer’s or retailer themselves is the choice of the right mix between branded and private label products, which varies depending on product category, geography and stage of market development, in order to optimise their capacity utilisation.
FRC kann Ihnen dabei helfen festzustellen, ob dies eine gute langfristige Entscheidung für Ihr Unternehmen ist.