FMCG Marketing und Brand Building ExpertiseFoley Retail Consulting offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets.
The route-to-market of a product always needs to be supported by a corresponding marketing strategy guaranteeing the communication of the manufacturer’s message to the end consumers. We support manufacturers in creating and presenting their marketing strategy to the sales channels. Understanding clearly the Positionierung von Produkten und Aufbau einer Marke ist der Ausgangspunkt für eine Geschichte, die der Endverbraucher verstehen kann. Wir haben einen klaren Ansatz entwickelt, um sicherzustellen, dass die Erlangung von Listungen bei Einzelhändlern oder Online-Plattformen aufgrund unseres Wissens darüber, wie der Einzelhändler denkt und was zu einem positiven Ergebnis führt, größere Erfolgschancen hat.
Our team members represent a colourful mix of past careers not only with retailers but also with FMCG manufacturers with sales and marketing roles, which brings us an objective view of “both sides of the equation”. We have successfully fulfilled FMCG marketing projects for Austrian, Croatian and Russian customers.