Carrefour needs rewriting!
The Carrefour business model is inherently flawed given its over-dependence on a dated format and slow-growth markets. The company cannot carry on in its current state; a more drastic approach is needed to revitalise the business. Although Carrefour planet is a step in the right direction, it has proven too costly as a means of saving Carrefour. Up until now, the retailer has done very little to address the undeniable fact that non-food spending has shifted online. Rather than directing capital towards indulgent remodels, money would be more wisely spent ramping up multi-channel functions such as click & collect, in-store kiosks and e-commerce. Without this, the hypermarket concept doesn’t have much of a future.