ABRAS Convention Brazil – 17th of September 2015

Abras Convention Brazil FRC

On the 17th of September 2015, Paul Foley spoke at the ABRAS convention in Sao Paulo, Brazil.

The Brazilian Association of Supermarkets (ABRAS) represents the national supermarket sector by offering a networking platform for retailers and strengthens ties between the supermarket industry and the federal government.

The ABRAS convention has become an important meeting for supermarket leaders – it provides relevant content, discusses trends and strengthens relationships to help build an increasingly competitive sector in Brazil.

During this 3-day event, different retail experts were sharing their knowledge about the industry. In his speech Paul Foley talked about the formula of successful grocery discounters: what are their principles and goals, how do they attack the market and what is it that makes discounters so successful nowadays.

Find more information on this event here:

http://www.abras.com.br/convencao2015/en/