Foley Retail Consulting has supported a number of start-up retailers in the following markets: South America (Colombia), Europe (Russia, Belarus, Poland), Middle East (Saudi Arabia, Egypt, Jordan, Oman) and Asia (Thailand). By providing a market entry concept and strategy, including a detailed economic and business plan, a precise recommendation on retail format, product range, distribution, branding, store locations and business targets for the first five years we have supported our clients with really accurate knowledge of the real costs and efforts needed to launch a new retail or FMCG business. This has often been used by our clients as support for initial fund raising at an early stage of the start-up venture.