FMCG route-to-market ExpertiseFoley Retail Consulting offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets.
This is a complete strategy from the products leaving the factory to their placement on the shelves or website pages of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment. The result is usually a brand (re-) positioning strategy and a business plan for the brand development and sales performance.
The mixture of retail, FMCG sales and marketing past careers in our team, positions Foley Retail Consulting ideally for the execution of route-to-market projects which we have already successfully done for brands in Austria, throughout the Balkans and Russia.