Private Label ExpertiseFoley Retail Consulting offers support for retailers and FMCG manufacturers who are considering or already focused on Private label. Due to our significant retail knowledge we are able to provide a different perspective for your sales and marketing strategy and enhance their understanding of the customers’ needs and targets.
Caused by the growth of the discounting in recent years throughout the world, manufacturers of fast moving consumer goods (FMCG) often face a dilemma of either developing the manufacturer’s brand and enlarging their portfolio by new product development (NPD), or producing a private label (PL) product for a given retailer.
Due to our vast retail knowledge we can support manufacturers in this decision, pointing out the advantages and risks of both routes and supporting them in understanding better the retailer and customers’ needs. We claim a special competence in the area of private labels, due to the operational experience of our team members with long term past careers in the retail discount industry, in particular with Aldi Süd.
The result for the FMCG manufacturer’s or retailer themselves is the choice of the right mix between branded and private label products, which varies depending on product category, geography and stage of market development, in order to optimise their capacity utilisation.
FRC can help ascertain if this is a good long term decision for your business.